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First Pour

A dark coffee pouch labeled Morrow beside a cream espresso cup and printed cards.
A dark coffee pouch labeled Morrow beside a cream espresso cup and printed cards.
Brown coffee pouch with a large angular mark beside a cup and paper inserts.
Dark coffee pouch with an oversized cream letter beside a cup and folded insert.
Dark brown coffee pouch with a cream label beside an espresso cup and two brew cards.

Identity / Packaging

2024

Brief

Make a small coffee range easy to choose at a glance and easy to brew at home.

Design constraint

The front label had to prioritise roast and origin. The brew instructions belong on a separate card that can sit beside the cup.

Deliverables

A coffee identity, pouch and label artwork, printed brew cards, and four product images.

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