Orange water bottle with a black cap and V mark beside a black drawstring bag and printed graphics.
Orange water bottle with a black cap and V mark beside a black drawstring bag and printed graphics.
Overhead view of an orange V-marked water bottle on graphic sheets beside a black bag.
Reverse view of an orange bottle with a black cap beside a rolled orange print and a black bag.
Close studio view of an orange V-marked bottle with a black cap and drawstring bag.

Identity / Campaign

2026

Brief

Give an everyday water bottle an identity that works on the product and in launch imagery.

Design constraint

The same mark had to work on a curved bottle and across flat printed graphics. A simple V stays clear at product scale and can expand into a larger graphic in print.

Deliverables

The V symbol, bottle graphics, campaign print, and four product images.

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